Content marketing is one of the most important drivers of business in today’s world. With businesses saturating the online marketplace, it’s essential for you to adopt this strategy in order to stand out or at least keep up with the pace of commerce today. If you’re not doing any content marketing initiatives yet, then read up on why you should. Here are the reasons why your business needs content marketing:
Content marketing increases your visibility online.
Content marketing basically tells people that you have a brand and that you have something to say that’s valuable in their lives. People skip through run-of-the-mill profit-based material such as banner ads. They now go straight to searching for and reading content they would find significant in their lives.
One of the most powerful content marketing tools is SEO content writing. SEO content writing refers to the process of writing audience-centric content and optimizing them to appear on the first page of results on users’ search engines. SEO content writing makes it easier for users to find valuable content and for brands to capture the right prospective customers.
Content marketing strengthens your brand.
Great content is visible, valuable and consistent. A strong content marketing strategy reflects a consistent brand message throughout all platforms that require written content: blogs, social media, and websites.
Content marketing builds trust among your customers.
LinkedIn is the prime example of a content marketing platform. One of its best features is the “Follow” feature which allows you to follow brands and prominent industry players for their insights and advice. By consistently offering valuable knowledge and insights, corporate and personal brands are able to establish themselves as experts worthy of the trust of working professionals everywhere. And by choosing who to follow, professionals are able to determine who they can trust to give them advice in terms of business and professional development. That’s how awesome content marketing works.
Content marketing helps you expand your reach.
If you make good written content, chances are people will be sharing them over social media or dinner with friends. This is a reason why a lot of tourism brands create list articles (such as “The top 10 Types of Street Food to Try in Taiwan”) because they know how much following that kind of content brings.
Businesses like yours have two options available: either you do SEO content writing in-house, or you outsource content writing services from experts. If you have a marketing department, then they can do SEO content writing for you. Because they know your business’ ins and outs and branding, then surely they can always find something to write about. However, the success of this strategy won’t be certain for you since they may not be equipped with the right writing skills. They may also lack the time to write. Hence, you need someone who can dedicate their time to you, such as a content marketing services agency.
Do you have any thoughts about content marketing? Do let us know in the comments!