The Importance Of Local Search

Not convinced by the need for local SEO? Here are some reasons to change your mind…

 THE ROI IS HIGH

The return on investment of local search is particularly high because your advert is targeted and will only be seen by people either in the local area or specifically searching for a business in that locale.

CUSTOMERS ARE LOOKING TO MAKE A PURCHASE

One thing that sets local search apart from other searches on the internet is that usually, the customer has a very clear idea that they are going to make a purchase – and soon.

Therefore, local search is an important thing for any business with a physical presence on the high street or even anybody providing a local service.

CONVERSION TO SALES IS GOOD

Likewise, the conversion to sales is particularly high for local search. This is because usually your customers have come looking for you already and want to spend money with you.

So of course, you don’t just leave it at that! Then you think of ways that you can sell them an additional product or service to go with it!

THE RISE OF MOBILE DEVICES

With 80% of UK adults now owning a smartphone, it has never been easier for your customer to find you on the high street.

More search is conducted from a mobile device than any other method, so this is something you need to think about when developing your local SEO strategy.

This is where sometimes, it is best to let the professionals help you in ensuring that your business can be seen easily from a mobile phone.

MANY SEO OPPORTUNITIES ARE FREE

Did you know that less than half of businesses have claimed their Google My Business listing? Do you even know what a Google My Business listing is?

If you don’t, then you need to do!

This is a free listing service, which can be claimed by most businesses, so it is worth checking out yours today.

CUSTOMERS TRUST LOCAL REVIEWS

A local review is the next best thing to a personal recommendation.

So, if your business is easy to find on the web and better still has a few good reviews, then this may be all you need to point customers your way.

Okay, maybe not all you need, but a good start anyway.

WHO NEEDS LOCAL SEARCH?

Small businesses with a presence either on or off the high street need their customers to be able to find them and find them fast!

If you run a florist, hairdressers, DIY store, mechanics, chemist, undertakers… more or less any small business at all, then your business needs local search now.