Search Engine Optimization, often referred to as SEO, is the process by which one tries to improve a particular web page’s search engine results rankings. Major search engines such as Google, Bing, and Yahoo! display links that direct people to pages that they deem to be authoritative and relevant to the keywords that are searched for. When it comes to being authoritative, major search engines normally measure it according to the quality and number of links to a particular website that come from other pages on the Internet. Simply put, a web page that has many other webpages linking back to it have a great potential for ranking well on search engine results for certain keywords.
What encourages other web pages to link to others is the quality of content. This shows the major search engines that a particular webpage is both authoritative and relevant or interesting. In turn, this may significantly improve a web page’s search engine rankings because search engines want to give its users the best web pages in relation to specific keywords entered.
While most companies in Singapore employ a multi-channel digital marketing strategy to improve their SEO for ecommerce website or any web pages, the most important and vital component to their success is placing importance on organic traffic, as this is one of, if not the most, stable traffic source there is. There will always be people searching for stuff online, and Google will continue to dominate search in at least the next decade – until a disruptor comes along, but that’s another topic.
So what actually goes into the content marketing services for a SEO Agency in Singapore? Each of these companies has their own unique circumstances, budgets and constraints, and hence certain permutations and features of their strategy differ.
These components mainly focus on the 2 objectives of building domain authority and enhancing domain relevance. So how does a company do it? Before we get into the how, let’s address the why.
In our line of work, we’ve analyzed thousands of sites that are enjoying top page rankings for their respective industries, scoured pages of data and summarized our findings to this formula:
High Authority + High Relevance = Top Rankings
We found pages that are ranked for ‘tough’ keywords with little to no backlinks, social signals or other fancy mumbo jumbo grey hat SEO’s like to do. But these pages are there because they’re not only relevant to the keyword being searched, but also riding on the authority that their homepage domains have.
Given that search engines rank web pages that they deem to be most authoritative and relevant, you’ll need to make your web pages meet those criteria. How can you do that?
You can do this primarily by producing content that many people will find interesting and useful. When you populate your web pages with interesting and useful content, the chances of them sharing your content – and increasing the number of quality links to your web page – becomes significantly higher. When this happens, search engines will eventually notice the increasing number of such links, which they will interpret as an increasing sense of authoritativeness.
While you can produce your own content and improve your ranking for ecommerce SEO, it is definitely very time consuming and tedious. A much more convenient and effective method is to engage an experienced Singapore SEO company like Night Owl, to do it for you while you sit back, relax and watch your web pages rankings soar on search engines.