Apps top companies use to organize, market and run their events

 

Stress is a typical part of planning an event. Last minute mistakes, endless checklists, and people screaming that they don’t know what to do—they all can make you distracted and lose your way. Thankfully, there are a variety of apps that event management companies in Singapore use to organize, market, and run their events.

Evernote

Delegation and execution can be hard to sort out when organizing your team and ideas, but Evernote is a great app to help with this. You can share a wide range of notes and files with your team members—including coordinating travel plans, research material, venue notes, and everything else that you may need. It is a mobile filing system that can be synchronized on more than one device, granting everyone access to the files.

Boomset

Boomset is a great app to handle event registration, allowing attendants to check into the event with a QR scanner. In addition to this, event organizers can create wristbands and print off badges along with integrating with additional platforms—making event registration simple, effective and pain-free for the organizers.

Bizzabo

The Bizzabo app allows you to easily manage all the various aspects of the upcoming event that threatens to overwhelm those trying to juggle all these. Through the app, attendees can join an online network. As for organizers, the app allows them to create a website for your event, send email blasts, and manage contact lists and deal with event registration.

Heytell

Communication is one of the biggest issues when planning an event. It is therefore vital that everyone stays in touch and reachable at all times. Heytell is an app that transforms your smartphone into a walkie-talkie, making it a great way for communicating with the team instead of using email or texts.

ScannerPro

Having a bunch of paperwork and receipts can be tricky to organize. Fortunately, ScannerPro allows you to de-clutter from that issue. Simply take a snapshot of the documents or receipts and then the app automatically converts them to PDF files, allowing you to email them to whoever needs a copy. It’s as if you have a scanner in your pocket.

Dropbox

Notes, photos, guest-lists, and all the other documents synchronized through your devices can easily be stored and organized through Dropbox. The app not just allows everyone easy access to the documents, it allows them to edit directly through their mobile devices.

Hootsuite

Successful events will have a large amount of check-ins, likes, posts, and tweets about it. Hootsuite creates a number of streams across all the social channels you manage. Posts can easily be scheduled ahead of time, freeing up important time that you are better off dedicating to your event.

Asana

Asana is a great app to use when dealing with a team—the building block (or rather the builders) for a successful event. Asana allows you to assign tasks to individuals from the comfort of your phone. It also allows you to easily track all the work progress as you will be notified by emails.

From: http://blog.se7enfriday.com/apps-top-companies-use-to-organize-market-and-run-their-events/

Five Technology Trends That is Shaping Event Management In Singapore

The Connection Between Technology And Events

Technological advancements are undoubtedly changing the entire world. From individuals to businesses, technology is seen exerting its influence in almost all spheres of life. So how can event management lag behind in this respect? Gone are the days when event companies relied on manual efforts. Every process- from planning to execution of events- have become digitized, calling for the expertise of tech-savvy event managers.

Event management in Singapore is certainly undergoing a digital transformation in the present times. Owing to Singapore’s business potential, event management has boomed noticeably in the country. As innovative technologies are coming to the forefront, event management in Singapore is also shaping up in a highly prominent fashion.

Event Technology Trends To Look Out For In Singapore

The following are a few technology trends that are shaping Singapore’s event management industry:

Marketing and email automation
Today is the era of automation, where computers are replacing manual efforts. Considering the importance of emails in promoting events, marketing automation technology is certainly a boon for any event management company in Singapore. It helps them save time, money and reach a wider audience. Email marketing automation is thus a prominent trend shaping Singapore’s event marketing landscape today.

Artificial Intelligence
Artificial Intelligence is not new in today’s digital world but it is certainly an important trend in the realm of events. With the help of computerized applications, event managers can provide an engaging and customized experience to people. Chatbots, for example, is a great example of artificial intelligence used in events because it can provide personalized interactions and conversations to attendees.

Live Streaming
Gone are the days when a company’s target audience had to actually attend the event in order to be a part of it. Nowadays live streaming feature of a number of social media networks has made the job a lot easier, both for event managers and attendees. Live streaming proves effective in broadcasting an event and building an audience. It’s surely a technology that’s taking events to a whole new level.

Multipurpose event apps
Today, people depend on their smart-phones for almost everything. This has provided any event company in Singapore with an opportunity to market their event to a larger audience. Event apps provide a good way to pool various activities and bring them to one platform. But the real challenge is getting people to download them. But a multipurpose event application helps in overcoming this challenge to a great extent. Not only do they promote an event but also makes the experience exciting for users.

Radio frequency identification
Radio Frequency Identification or RFID is a system that’s revolutionizing the events domain. Organizers can benefit a lot buy using it because it reduced registration time, provides qualitative and quantitative analysis, and provides convenience to attendees. The technology provides a number of nifty features, such as updating social media accounts, transfer of data, and check-ins.

The above technology trends are sweeping the entire domain of events in Singapore. These innovations have certainly changed the way individuals and corporates organize events these days. But it won’t be wrong to say that the realm of events will be digitized completely in the future, if innovations continue to emerge at this rapid pace.

Why Your Site Needs To Go Mobile Now

If you have not made your site accessible to mobile devices, you really need to – read on to see why!

YOU INSTANTLY BROADEN YOUR CUSTOMER BASE

If your site will only load properly on a laptop, then you are cutting yourself off from a potentially wider audience.

The fact is, that more people own a smartphone, than they do a laptop or desktop PC.

Here are some smart phone stats for you to ponder on.

80% of UK adults currently own a smartphone device of some kind.

One in ten people admit to checking their phone immediately on waking in the morning and a further 33% said that they check it within five minutes of getting up– although we personally think that this statistic could be much higher!

INTERNET SEARCHES ARE STARTED ON SMARTPHONES

Also, people are not only using their smartphone to make calls, texts or even just go on social media with. They are increasingly using their smartphone as a way of searching and ultimately, shopping on the internet.

Since 2016, Google has reported that at least 60% of searches on its engines take place from a mobile device. And that number is set to rise.

However, many smaller businesses are failing to take full advantage of this fact.

Often, their sites will be difficult to load on a mobile device and infrequently updated.

This means, not only does it immediately dissuade customers from finding these smaller local businesses, but it also leads to a decrease in the Google ranking for these sites.

This is bad news for these smaller, less web savvy businesses all round.

In order to stay competitive and be able to command their fair share of the market against the larger players, local businesses need to ensure that their websites will not only load and work on a mobile phone, but also look attractive.

This means the landing page has to load smoothly and look sensational – to both the customer and the search engine bots.

Search engines are now giving priority to sites which are mobile friendly, so if it is one thing that your business does today, to boost its marketing potential, it should this.

Easy navigation, links that work and graphics that look great and don’t crash are the way to go for your mobile friendly site.

MORE PURCHASES ARE BEING MADE ON MOBILES

But there are more reasons than just this to attract the mobile pound.

It has been shown that people are increasingly using their phones to search for stores and even make purchases whilst out on the high street.

Some of these sales are even made whilst shopping in store.

Shops and businesses need to recognise the fact that customers are often buying things from their stores, whilst they are in them.

Possibly, this could be taken advantage of by retailers offering shopping codes direct to the customer’s phone, to save money on the next purchase.

Sometimes, the customer may simply be trying to avoid the queue – some food and drink chains have introduced instant ordering by mobile device.

This is something that pub chain Wetherspoons has recently adopted and they will not be the last to do so.

Any way that you can think of making it easier for your customer to spend their money, is good news for your business.

CONSIDER USING SMS TO CONTACT YOUR CUSTOMERS

The internet is not the only way to get to your customers. Let’s not forget that a smartphone is still, well, a phone, at the end of the day.

Customers respond far more positively to an SMS text message than they do to email marketing.

98% of messages sent this way will be opened instantly and an impressive 90% will be opened within three minutes. This is massively higher than any other medium of communication.

The Importance Of Local Search

Not convinced by the need for local SEO? Here are some reasons to change your mind…

 THE ROI IS HIGH

The return on investment of local search is particularly high because your advert is targeted and will only be seen by people either in the local area or specifically searching for a business in that locale.

CUSTOMERS ARE LOOKING TO MAKE A PURCHASE

One thing that sets local search apart from other searches on the internet is that usually, the customer has a very clear idea that they are going to make a purchase – and soon.

Therefore, local search is an important thing for any business with a physical presence on the high street or even anybody providing a local service.

CONVERSION TO SALES IS GOOD

Likewise, the conversion to sales is particularly high for local search. This is because usually your customers have come looking for you already and want to spend money with you.

So of course, you don’t just leave it at that! Then you think of ways that you can sell them an additional product or service to go with it!

THE RISE OF MOBILE DEVICES

With 80% of UK adults now owning a smartphone, it has never been easier for your customer to find you on the high street.

More search is conducted from a mobile device than any other method, so this is something you need to think about when developing your local SEO strategy.

This is where sometimes, it is best to let the professionals help you in ensuring that your business can be seen easily from a mobile phone.

MANY SEO OPPORTUNITIES ARE FREE

Did you know that less than half of businesses have claimed their Google My Business listing? Do you even know what a Google My Business listing is?

If you don’t, then you need to do!

This is a free listing service, which can be claimed by most businesses, so it is worth checking out yours today.

CUSTOMERS TRUST LOCAL REVIEWS

A local review is the next best thing to a personal recommendation.

So, if your business is easy to find on the web and better still has a few good reviews, then this may be all you need to point customers your way.

Okay, maybe not all you need, but a good start anyway.

WHO NEEDS LOCAL SEARCH?

Small businesses with a presence either on or off the high street need their customers to be able to find them and find them fast!

If you run a florist, hairdressers, DIY store, mechanics, chemist, undertakers… more or less any small business at all, then your business needs local search now.