Why Your Mobile App Needs SEO

Mobile apps provide quick and efficient solutions to everyday tasks and convenient access to news and entertainment. They’re easy to find and download from Apple’s App Store and Google Play. If mobile apps are so popular and accessible, why then do they still need search engine optimisation (SEO)?

If you’re reading this article, that’s probably because you own a mobile app, or work for a company that develops mobile apps. In any case, you’ll get find this article very useful.

Here are reasons why you need SEO for your app:

A more powerful optimisation strategy

App Store Optimisation (ASO) is a tool used to rank higher and increase the number of installs in the App Store or Google Play. There may be some of you who are already implementing this strategy. However, supplementing ASO with SEO is a better and more powerful way for your app to conquer the digital space and get more installs. Having an ASO-SEO strategy will help you cover all bases, reach farther and get more users to use your product.

Organic installs

Organic downloads are just as good as organic online sales – they attest to the app’s intrinsic value and utility.

SEO will help increase the visibility and volume of organic downloads of your app. According to Google, “one in four app users discover apps through a search engine.” The same report also states that search is more effective for technology, travel, and local apps.

Using thorough keyword research, your mobile app can appear in search results through organic short snippets and app packs. It can also appear as the subject of written articles.

Mobile retail conversions

App discoverability is key to increasing mobile retail conversions. This is especially true for travel, food and entertainment apps which offer discounts and paid subscriptions. If your app is not discoverable, how can people actually download and use it? You need to promote your app online in order for you to gain more revenue for it.

In 2015, Google began including new apps on search results for organic mobile searches. Through a dedicated portion for apps on Google’s search results page, you can appear and promote your app to people who would find it convenient.


Using SEO content marketing can help your mobile app lead in its category. There’s a wide range of themes available for you to base your SEO content on from app reviews on tech blogs to instructional articles. You can even write listicles about how your app can be useful in different situations. By producing a lot of relevant and valuable SEO content, you’re able to position yourself as a trusted authority, which then would lead to more searches and more installs.

Best SEO Services in Singapore

Looking for an agency that provides the best SEO services? Then look no further than Nightowl, Singapore SEO Company. Nightowl is a top SEO agency in Singapore that caters to clients from and outside Singapore. Visit their website today to know more about what they can offer.

Online travel guides have been cropping up a lot lately, now that more people are travelling abroad with some even working and living the nomadic lifestyle. Amidst the countless online travel guides, there is a specific niche catering to the Muslim community. These guides promote everything related to Muslim friendly countries such as halal buffet restaurants in Singapore, halal hotel in Bangkok and even best halal food in London.

However, these guides are not just jumping on the Muslim bandwagon but are utilizing cutting edge digital marketing to promote their sites. And this aspect will set the impetus for the rest of the article, so read on to find out more.

Web 2.0 Websites

The first type of digital marketing that these online Halal guides are using are Web 2.0 websites like Weebly & WordPress. Web 2.0 sites offer many interesting features such as attractive templates, widgets, chat bots, contact forms, opt in forms to subscribe to newsletters and much more.

Having these features on their sites will enable webmasters to engage their  target market better by providing a more user friendly and interactive experience with their visitors. This in turn will improve conversion rates and increase revenue for the site owners.

Social Media

Ever since social media sites like Facebook, Twitter and Instagram exploded into the online scene over the last decade, many online users have latched onto these platforms to boost their profiles,  websites and even popularity. Online Halal & Muslim friendly guides have also seen the many benefits of social media and capitilize on it.

They upload almost everything from new headline attractive posts, eye catching pictures and features about their services on various social media sites. They have even used social media sites to buy ads and attract traffic. Of course, the most interesting thing about social media sites is that if any of the posts becomes immensely popular and goes viral, this will bring in an almost instant ripple effect and scores of new potential traffic and leads to the website.

Content Marketing

The next and one of the more crucial aspects of digital marketing that online Halal guides are tapping on is content marketing. As Google, the leading online search engine has said, put up fresh, relevant content and the traffic will come. So here is where these site owners have constantly created new, fresh and trending contents on their websites. These come in numerous forms such as 5oo or more word articles packed with pictures, interactive and eye pleasing infographics and of course, interesting and engaging videos.

But putting up the content is just part of the equation to rack in more traffic. These site users then utilize advanced content marketing tactics such as search engine optimization (SEO) to rank higher on Search Engines, email marketing to engage their list of subscribers, social bookmarking to inform their social media followers of fresh content on their websites and much more.

Online halal and Muslim friendly guides know the power of digital marketing and have harnessed it to increase the popularity of their websites. One such website which you should definitely visit is HalalGo, which offers Muslim friendly guide such as halal places in Tokyobest halal restaurants in New York and even halal food in Hong Kong, is a prime example of how digital marketing has been utilized effectively to reap its benefits.

Why Your Business Needs Content Marketing

Content marketing is one of the most important drivers of business in today’s world. With businesses saturating the online marketplace, it’s essential for you to adopt this strategy in order to stand out or at least keep up with the pace of commerce today. If you’re not doing any content marketing initiatives yet, then read up on why you should. Here are the reasons why your business needs content marketing:

Content marketing increases your visibility online.

Content marketing basically tells people that you have a brand and that you have something to say that’s valuable in their lives. People skip through run-of-the-mill profit-based material such as banner ads. They now go straight to searching for and reading content they would find significant in their lives.

One of the most powerful content marketing tools is SEO content writing. SEO content writing refers to the process of writing audience-centric content and optimizing them to appear on the first page of results on users’ search engines. SEO content writing makes it easier for users to find valuable content and for brands to capture the right prospective customers.

Content marketing strengthens your brand.

Great content is visible, valuable and consistent. A strong content marketing strategy reflects a consistent brand message throughout all platforms that require written content: blogs, social media, and websites.

Content marketing builds trust among your customers.

LinkedIn is the prime example of a content marketing platform. One of its best features is the “Follow” feature which allows you to follow brands and prominent industry players for their insights and advice. By consistently offering valuable knowledge and insights, corporate and personal brands are able to establish themselves as experts worthy of the trust of working professionals everywhere. And by choosing who to follow, professionals are able to determine who they can trust to give them advice in terms of business and professional development. That’s how awesome content marketing works.

Content marketing helps you expand your reach.

If you make good written content, chances are people will be sharing them over social media or dinner with friends. This is a reason why a lot of tourism brands create list articles (such as “The top 10 Types of Street Food to Try in Taiwan”) because they know how much following that kind of content brings.

Businesses like yours have two options available: either you do SEO content writing in-house, or you outsource content writing services from experts. If you have a marketing department, then they can do SEO content writing for you. Because they know your business’ ins and outs and branding, then surely they can always find something to write about. However, the success of this strategy won’t be certain for you since they may not be equipped with the right writing skills. They may also lack the time to write. Hence, you need someone who can dedicate their time to you, such as a content marketing services agency.

Do you have any thoughts about content marketing? Do let us know in the comments!

Introduction To Search Engine Optimization in Singapore

Search Engine Optimization, often referred to as SEO, is the process by which one tries to improve a particular web page’s search engine results rankings. Major search engines such as Google, Bing, and Yahoo! display links that direct people to pages that they deem to be authoritative and relevant to the keywords that are searched for. When it comes to being authoritative, major search engines normally measure it according to the quality and number of links to a particular website that come from other pages on the Internet. Simply put, a web page that has many other webpages linking back to it have a great potential for ranking well on search engine results for certain keywords.

What encourages other web pages to link to others is the quality of content. This shows the major search engines that a particular webpage is both authoritative and relevant or interesting. In turn, this may significantly improve a web page’s search engine rankings because search engines want to give its users the best web pages in relation to specific keywords entered.

While most companies in Singapore employ a multi-channel digital marketing strategy to improve their SEO for ecommerce website or any web pages, the most important and vital component to their success is placing importance on organic traffic, as this is one of, if not the most, stable traffic source there is. There will always be people searching for stuff online, and Google will continue to dominate search in at least the next decade – until a disruptor comes along, but that’s another topic.

So what actually goes into the content marketing services for a SEO Agency in Singapore? Each of these companies has their own unique circumstances, budgets and constraints, and hence certain permutations and features of their strategy differ.

These components mainly focus on the 2 objectives of building domain authority and enhancing domain relevance. So how does a company do it? Before we get into the how, let’s address the why.

In our line of work, we’ve analyzed thousands of sites that are enjoying top page rankings for their respective industries, scoured pages of data and summarized our findings to this formula:

High Authority + High Relevance = Top Rankings

We found pages that are ranked for ‘tough’ keywords with little to no backlinks, social signals or other fancy mumbo jumbo grey hat SEO’s like to do. But these pages are there because they’re not only relevant to the keyword being searched, but also riding on the authority that their homepage domains have.

Given that search engines rank web pages that they deem to be most authoritative and relevant, you’ll need to make your web pages meet those criteria. How can you do that?
You can do this primarily by producing content that many people will find interesting and useful. When you populate your web pages with interesting and useful content, the chances of them sharing your content – and increasing the number of quality links to your web page – becomes significantly higher. When this happens, search engines will eventually notice the increasing number of such links, which they will interpret as an increasing sense of authoritativeness.

While you can produce your own content and improve your ranking for ecommerce SEO, it is definitely very time consuming and tedious. A much more convenient and effective method is to engage an experienced Singapore SEO company like Night Owl, to do it for you while you sit back, relax and watch your web pages rankings soar on search engines.

Boost Your Solo Study Sessions with These Learning Apps

One of the biggest trends in Singapore right now is study spaces. These places are just like co-working spaces but designed for independent and group study for students from secondary school to university level.

In a study space, it’s very likely that you’ll be studying and reviewing for your exams on your own. This is especially true if you’re an introvert or someone who prefers to study alone rather than in a group. Since you’re studying by yourself, it would be practical to use online or mobile apps that would help you do self-reviews.

Here are the top learning apps that you can use while reviewing alone in a study space, either outside or at home:


Brainscape is a paid online flashcards app. It breaks down complex ideas into smaller concepts and patterns that are customized to the style and pace of your learning. It focuses on improving the areas you find difficulty in before polishing your knowledge in subjects that you find easy. You can sync your flashcards across devices and even share them with your peers. That way you could help your classmates out even if you go off to your individual study spaces. Annual subscriptions cost around 36 US dollars, while a lifetime subscription costs 80 US dollars, which is a bargain, considering how much it could help you in the long run. Download the app via iTunes or Google Play.

Gradeproof AI

Gradeproof is an artificial intelligence app that helps you write essays for English class, as well as application letters in universities abroad (if you do plan on studying elsewhere). It helps improve your writing style, correct grammatical errors, and check for plagiarism. You can avail of the app’s free plan which helps you rephrase your sentences, check spelling and provides you a custom dictionary. The Pro paid subscription plan offers so much more. Aside from the three services mentioned above, it also provides advanced rephrasing and makes sure that your work sounds beautiful and eloquent as well as 50 plagiarism checks per month. Download the app from iTunes.

My Study Life

School is the number one thing that keeps Singapore teens like you busy. You have school, tuition, and individual study sessions. To keep track all of that, you need My Study Life. My Study Life is a free scheduling app which allows you to keep track of your class schedule and requirements and study schedules at the same time. With your class schedule and deadlines on hand, you’ll get to plan your study schedule better. The downside is that it takes a lot of time and effort to encode your class schedule and requirements. You can download the app from iTunes or Google Play.

If you are looking for a study space, then head on over to Study One Corner. They have a lot of amenities that will make studying easy even if you’re just on your own, including WiFi, powerpoints and their own pantry. Visit http://studyonecorner.com or StudyOneCorner.com to reserve a study space now!

How Social Media is Changing Commercial Photography

Social media is one of the most important influences in society today. In the past decade, it has helped shape the way people write, view the world, think, and do business. It brought the wonders of travel to the fore and made spirited debates a normal part of life. The most important part of social media was that it was able to change various professional industries as a whole.

Commercial Photography and Social Media

Marketing, advertising, and professional photography are just some of the industries that evolved thanks to social media. Major brands are investing in social media marketing, creating viral videos and engaging their consumers personally. To create more engagement, brands depict trends and stories on their commercial photographs and not just products. They also use photos taken used on mobile phones to make themselves look more authentic, hence appealing to the social media savvy millennials and Gen Z-ers.

Where commercial photography appears today

Commercial photography has gone beyond magazine covers and product packaging. Nowadays, you can see commercial photography on all facets of social media. You would see the work of commercial photographers on Facebook and Instagram posts and on Sponsored Ads. While brands still use product photography, a majority of images depict people and strong messaging through stories to create engagement. The result of this is more valuable commercial photography. Commercial photography now goes beyond its traditional meaning of shooting images for profit. Commercial photographs today serve as tools for meaningful engagement, and not just for profit.

Social media has also influenced brand endorsements and market segmentation. While there are brands that still utilize major public personalities in traditional ads, a larger majority uses influencers (both ordinary people and celebrities) to promote their product through social media accounts. Formal photo shoots are not anymore just for print and digital advertising but social media posts as well. So if you see a perfectly-crafted Instagram post from an influencer, it’s highly likely that he or she had a commercial photographer shoot his or her photos.

Commercial photography used to cater to larger markets, for example, consumer class A. Now, influencers use commercial photography to cater to their followers, which are smaller market segments. If an influencer’s photos appeal to middle-class young mothers from Singapore, then all her photos should appeal to them. When it comes to commercial photography Singapore follows these global trends.

Commercial photographs are also used as stock photos. Stock photos have been around a little longer than social media, but social media made them more useful. A lot of brands, especially smaller ones, use stock photos in their social media material amd blogs.

A trusted Commercial Photo and Video Company

Frame by Frame, a production house in Singapore, specialises in commercial photography and video production. They have commercial photographers across Singapore, Asia and Europe to cater to all your commercial photography needs wherever you may be. The office of the Singapore video production studio FrameByFrame.com.sg is located at Hamilton Road. For more enquiries visit their website.

How to Find the Right Creative Agency for Your Marketing Campaigns

Finding the right creative agency is key to executing your brand campaigns well. Whether you’re launching a new brand, rebranding, or introducing a new product under your brand, you need to find an agency that understands your marketing goals and objectives. Here are tips on how to find the right agency.

  1. Clarify your objectives. Prior to the pitching process, you should be clear on what your objectives are, and what market segments you’re targeting. Do you aim to create awareness, or are you keen on increasing sales? Which markets are you targeting? Having clear objectives will make the pitching process easier for you and the competing creative agencies.
  2. Scout for leads. Now look for candidates to invite to your pitch. Ask for referrals from your network and look online. When finding leads, make sure to look at their expertise and experience both in marketing and creatives. It pays to have an agency which not only offers an artistic perspective, but also an understanding of how marketing and advertising works. Watch their previous work and know which industries and companies they have worked with. Stability is another factor to consider. Stable creative agencies can deliver your campaign skillfully with more resources. Three is the standard number of lead creative agencies to contact.
  3. Conduct introductory meetings. Invite each creative agency to individual introductory meetings where you can tell them more about your company, brand and product or service, and the campaign you’re planning. This is where you discuss your objectives, campaign timelines, pitch requirements and schedule. Standard pitch requirements include a presentation showing how they plan to execute your campaign, their timeline, and costs. Most agencies require prospect clients to pay pitch fees if you want them to create visuals. If your campaign will be launched worldwide, you most likely would have the budget for this. However, if it’s a smaller campaign, then having a standard pitch would do.
  4. Hold the pitch process. Reserve a whole day for you and your team to watch the pitches. Prior to pitch day, randomly select which agency should go first, and so on and so forth, and send a notice to them in separate e-mails. Each presentation should be no more than twenty minutes and there should be a Q&A segment after each pitch.
  5. Make a decision. Choose the agency which understood your objectives best. The agency that you choose should also have done thorough research, pitched truly innovative ideas, and have the capability to help you leave a mark among consumers in the coming years.

There are numerous creative agencies you could invite to pitch ideas to you. One of them is Frame by Frame, a production house in Singapore. When it comes to creating videos and doing commercial photography Singapore-based creative agency Frame by Frame has a lot of experience. Some brands they have handled include Uber, Standard Chartered, and Intercontinental Hotel Group. Invite the Singapore video production studio FrameByFrame.com.sg and see what kind of visual magic they can do for you!

How to Attract Online Audiences to Your Live Events

Businesses today prioritize digital marketing initiatives over traditional promotional models such as events. Many companies prefer digital because it’s easier to track and delivers authentic customer engagement. Companies see higher engagement as a good return on investment since it affirms the popularity and strength of their brand. In many cases, it also affirms brand leadership in many industries, especially in tech and retail. While we cannot yet directly attribute sales conversions and increases to digital marketing campaigns, we can say that they contribute a lot.

Though businesses prefer digital marketing, the power of live events and other forms of traditional promotions is not lost. Majority of Singaporeans still do their purchases in stores, so it pays to create campaigns that will appeal to them when they’re out shopping.

Because digital marketing and traditional promotions equally appeal to a lot of Singaporeans, it’s fitting for companies to integrate these initiatives together to maximize their effect on consumers. Integrating marketing initiatives works two ways. On one hand, digital marketing creates awareness among online audiences about a certain event and inspires them to attend. This is important, especially since 70 percent of Singaporeans are active on social media.  Digital marketing can help you reach out and inspire the majority faster and efficiently. Conversely, events bolster a brand’s ability to physically connect with consumers, giving them memorable experiences that digital media cannot offer. Creating actual engagements leads you to inspire consumers and share their experiences online. Integrating offline and online marketing initiatives are crucial in making your brand an inspiration, and gaining loyalty among consumers.

Attracting online audiences means creating an experiential, authentic, and meaningful offline event. To ensure your event becomes a success, you need to work with an events company that provides excellent service and has a proven track record. One of them is the event management company Marvele. Marvele provides event planning and management services, as well as venues sourcing, decors and fixtures, and audio-visual services. Visit their website Marvele.com to know more about their services.

It’s important for you to lay the groundwork and build the initial foundation before carrying out any digital marketing initiatives.  You can only start promoting you’ve begun organizing your event.

Executing a digital marketing initiative that incentivizes attendance, such as a competition on social media, is an effective way to get people to attend your event. Holding a competition over social media generates buzz and excitement over your event while rewarding audiences with prizes such as free passes. Broadcasting your event livestream is another great way to attract more people to attend your event, especially online audiences who are nearby.

Using hashtags before, after and during the event is effective in tracking reach and success. Hashtags can help you track event goers and identify consumer segments that you need to attract for your next event.

Successfully attracting online audiences to your live events lead to actual and meaningful engagement and boosts sales. Most importantly, getting them to attend strengthens your brand’s position both online and offline.


Why You Need to Tell Your Brand Story on Social Media

Social media was once just a platform for connecting and playing games. Now it has evolved into the most powerful marketing channel to date. However, there are still some brands who have no or very little social media presence. There are also brands that have content that’s out-of-touch with audiences. If those descriptions fit your brand, then it’s time to for you to innovate.

Here are the reasons why you should already be updating your social media content to market your brand to Singaporean audiences:

Social media fosters a culture of sharing and storytelling.

Social media is not a traditional advertising platform, so don’t treat it like one. It is a storytelling platform. With just a click of a button, a video production Singapore audiences love may become viral globally because it talks about families.  The same goes for photos. Professional or commercial photography Singapore residents love may get earn enough engagement to become viral if it touches people’s hearts and souls. Update your content into something that will establish the closest and most heartfelt connections with your audience. By connecting closely with Singaporean audiences, they get to understand your message, and more likely to support your brand. And when your content is really good, you may even attract new customers, including expats and tourists. 

Singaporeans are the most social-media savvy among Southeast Asians.

Singapore still has the highest rate of social media penetration at 82%, the highest percentage in Southeast Asia. Brands have been responding to this consumer trend very well. In 2016, the average spend on digital marketing in Singapore surpassed the global average. Such efforts are being well-reciprocated, especially among the younger online users. They trust brands that understand them and what they feel. Create content that would not only get the attention of the most social-savvy people this side of the earth, but also make them feel understood. Remember to be on message with your brand. Don’t lose focus just because you’re trying to reach out to more audiences. When developing new material, make sure to choose a production house Singapore ad agencies and other brands trust. It’s also best to work with a production house that has expertise and significant experience in creating social media content.

Your competition is on social media.

There are more than 50 major Singapore brands on social media, and probably hundreds of smaller ones as well. Hence, it’s very likely for your competitor brands have their own social media presence. You need to be on social media to leverage against your competitors. More importantly, you have to create content that not only creates awareness, but louder buzz to gain more audiences. That way, you earn a larger digital audience share, which may likely lead to sales conversions.

Remember to make your social media content complementary with your other existing marketing initiatives. Don’t abandon one for the other, especially since Singaporean audiences still do their purchases offline. You just have to make your presence strong both online and offline to create a stronger brand.