Why Your Business Needs Content Marketing

Content marketing is one of the most important drivers of business in today’s world. With businesses saturating the online marketplace, it’s essential for you to adopt this strategy in order to stand out or at least keep up with the pace of commerce today. If you’re not doing any content marketing initiatives yet, then read up on why you should. Here are the reasons why your business needs content marketing:

Content marketing increases your visibility online.

Content marketing basically tells people that you have a brand and that you have something to say that’s valuable in their lives. People skip through run-of-the-mill profit-based material such as banner ads. They now go straight to searching for and reading content they would find significant in their lives.

One of the most powerful content marketing tools is SEO content writing. SEO content writing refers to the process of writing audience-centric content and optimizing them to appear on the first page of results on users’ search engines. SEO content writing makes it easier for users to find valuable content and for brands to capture the right prospective customers.

Content marketing strengthens your brand.

Great content is visible, valuable and consistent. A strong content marketing strategy reflects a consistent brand message throughout all platforms that require written content: blogs, social media, and websites.

Content marketing builds trust among your customers.

LinkedIn is the prime example of a content marketing platform. One of its best features is the “Follow” feature which allows you to follow brands and prominent industry players for their insights and advice. By consistently offering valuable knowledge and insights, corporate and personal brands are able to establish themselves as experts worthy of the trust of working professionals everywhere. And by choosing who to follow, professionals are able to determine who they can trust to give them advice in terms of business and professional development. That’s how awesome content marketing works.

Content marketing helps you expand your reach.

If you make good written content, chances are people will be sharing them over social media or dinner with friends. This is a reason why a lot of tourism brands create list articles (such as “The top 10 Types of Street Food to Try in Taiwan”) because they know how much following that kind of content brings.

Businesses like yours have two options available: either you do SEO content writing in-house, or you outsource content writing services from experts. If you have a marketing department, then they can do SEO content writing for you. Because they know your business’ ins and outs and branding, then surely they can always find something to write about. However, the success of this strategy won’t be certain for you since they may not be equipped with the right writing skills. They may also lack the time to write. Hence, you need someone who can dedicate their time to you, such as a content marketing services agency.

Do you have any thoughts about content marketing? Do let us know in the comments!

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Introduction To Search Engine Optimization in Singapore

Search Engine Optimization, often referred to as SEO, is the process by which one tries to improve a particular web page’s search engine results rankings. Major search engines such as Google, Bing, and Yahoo! display links that direct people to pages that they deem to be authoritative and relevant to the keywords that are searched for. When it comes to being authoritative, major search engines normally measure it according to the quality and number of links to a particular website that come from other pages on the Internet. Simply put, a web page that has many other webpages linking back to it have a great potential for ranking well on search engine results for certain keywords.

What encourages other web pages to link to others is the quality of content. This shows the major search engines that a particular webpage is both authoritative and relevant or interesting. In turn, this may significantly improve a web page’s search engine rankings because search engines want to give its users the best web pages in relation to specific keywords entered.

While most companies in Singapore employ a multi-channel digital marketing strategy to improve their SEO for ecommerce website or any web pages, the most important and vital component to their success is placing importance on organic traffic, as this is one of, if not the most, stable traffic source there is. There will always be people searching for stuff online, and Google will continue to dominate search in at least the next decade – until a disruptor comes along, but that’s another topic.

So what actually goes into the content marketing services for a SEO Agency in Singapore? Each of these companies has their own unique circumstances, budgets and constraints, and hence certain permutations and features of their strategy differ.

These components mainly focus on the 2 objectives of building domain authority and enhancing domain relevance. So how does a company do it? Before we get into the how, let’s address the why.

In our line of work, we’ve analyzed thousands of sites that are enjoying top page rankings for their respective industries, scoured pages of data and summarized our findings to this formula:

High Authority + High Relevance = Top Rankings

We found pages that are ranked for ‘tough’ keywords with little to no backlinks, social signals or other fancy mumbo jumbo grey hat SEO’s like to do. But these pages are there because they’re not only relevant to the keyword being searched, but also riding on the authority that their homepage domains have.

Given that search engines rank web pages that they deem to be most authoritative and relevant, you’ll need to make your web pages meet those criteria. How can you do that?
You can do this primarily by producing content that many people will find interesting and useful. When you populate your web pages with interesting and useful content, the chances of them sharing your content – and increasing the number of quality links to your web page – becomes significantly higher. When this happens, search engines will eventually notice the increasing number of such links, which they will interpret as an increasing sense of authoritativeness.

While you can produce your own content and improve your ranking for ecommerce SEO, it is definitely very time consuming and tedious. A much more convenient and effective method is to engage an experienced Singapore SEO company like Night Owl, to do it for you while you sit back, relax and watch your web pages rankings soar on search engines.

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Boost Your Solo Study Sessions with These Learning Apps

One of the biggest trends in Singapore right now is study spaces. These places are just like co-working spaces but designed for independent and group study for students from secondary school to university level.

In a study space, it’s very likely that you’ll be studying and reviewing for your exams on your own. This is especially true if you’re an introvert or someone who prefers to study alone rather than in a group. Since you’re studying by yourself, it would be practical to use online or mobile apps that would help you do self-reviews.

Here are the top learning apps that you can use while reviewing alone in a study space, either outside or at home:


Brainscape is a paid online flashcards app. It breaks down complex ideas into smaller concepts and patterns that are customized to the style and pace of your learning. It focuses on improving the areas you find difficulty in before polishing your knowledge in subjects that you find easy. You can sync your flashcards across devices and even share them with your peers. That way you could help your classmates out even if you go off to your individual study spaces. Annual subscriptions cost around 36 US dollars, while a lifetime subscription costs 80 US dollars, which is a bargain, considering how much it could help you in the long run. Download the app via iTunes or Google Play.

Gradeproof AI

Gradeproof is an artificial intelligence app that helps you write essays for English class, as well as application letters in universities abroad (if you do plan on studying elsewhere). It helps improve your writing style, correct grammatical errors, and check for plagiarism. You can avail of the app’s free plan which helps you rephrase your sentences, check spelling and provides you a custom dictionary. The Pro paid subscription plan offers so much more. Aside from the three services mentioned above, it also provides advanced rephrasing and makes sure that your work sounds beautiful and eloquent as well as 50 plagiarism checks per month. Download the app from iTunes.

My Study Life

School is the number one thing that keeps Singapore teens like you busy. You have school, tuition, and individual study sessions. To keep track all of that, you need My Study Life. My Study Life is a free scheduling app which allows you to keep track of your class schedule and requirements and study schedules at the same time. With your class schedule and deadlines on hand, you’ll get to plan your study schedule better. The downside is that it takes a lot of time and effort to encode your class schedule and requirements. You can download the app from iTunes or Google Play.

If you are looking for a study space, then head on over to Study One Corner. They have a lot of amenities that will make studying easy even if you’re just on your own, including WiFi, powerpoints and their own pantry. Visit http://studyonecorner.com or StudyOneCorner.com to reserve a study space now!

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

How Social Media is Changing Commercial Photography

Social media is one of the most important influences in society today. In the past decade, it has helped shape the way people write, view the world, think, and do business. It brought the wonders of travel to the fore and made spirited debates a normal part of life. The most important part of social media was that it was able to change various professional industries as a whole.

Commercial Photography and Social Media

Marketing, advertising, and professional photography are just some of the industries that evolved thanks to social media. Major brands are investing in social media marketing, creating viral videos and engaging their consumers personally. To create more engagement, brands depict trends and stories on their commercial photographs and not just products. They also use photos taken used on mobile phones to make themselves look more authentic, hence appealing to the social media savvy millennials and Gen Z-ers.

Where commercial photography appears today

Commercial photography has gone beyond magazine covers and product packaging. Nowadays, you can see commercial photography on all facets of social media. You would see the work of commercial photographers on Facebook and Instagram posts and on Sponsored Ads. While brands still use product photography, a majority of images depict people and strong messaging through stories to create engagement. The result of this is more valuable commercial photography. Commercial photography now goes beyond its traditional meaning of shooting images for profit. Commercial photographs today serve as tools for meaningful engagement, and not just for profit.

Social media has also influenced brand endorsements and market segmentation. While there are brands that still utilize major public personalities in traditional ads, a larger majority uses influencers (both ordinary people and celebrities) to promote their product through social media accounts. Formal photo shoots are not anymore just for print and digital advertising but social media posts as well. So if you see a perfectly-crafted Instagram post from an influencer, it’s highly likely that he or she had a commercial photographer shoot his or her photos.

Commercial photography used to cater to larger markets, for example, consumer class A. Now, influencers use commercial photography to cater to their followers, which are smaller market segments. If an influencer’s photos appeal to middle-class young mothers from Singapore, then all her photos should appeal to them. When it comes to commercial photography Singapore follows these global trends.

Commercial photographs are also used as stock photos. Stock photos have been around a little longer than social media, but social media made them more useful. A lot of brands, especially smaller ones, use stock photos in their social media material amd blogs.

A trusted Commercial Photo and Video Company

Frame by Frame, a production house in Singapore, specialises in commercial photography and video production. They have commercial photographers across Singapore, Asia and Europe to cater to all your commercial photography needs wherever you may be. The office of the Singapore video production studio FrameByFrame.com.sg is located at Hamilton Road. For more enquiries visit their website.

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

How to Find the Right Creative Agency for Your Marketing Campaigns

Finding the right creative agency is key to executing your brand campaigns well. Whether you’re launching a new brand, rebranding, or introducing a new product under your brand, you need to find an agency that understands your marketing goals and objectives. Here are tips on how to find the right agency.

  1. Clarify your objectives. Prior to the pitching process, you should be clear on what your objectives are, and what market segments you’re targeting. Do you aim to create awareness, or are you keen on increasing sales? Which markets are you targeting? Having clear objectives will make the pitching process easier for you and the competing creative agencies.
  2. Scout for leads. Now look for candidates to invite to your pitch. Ask for referrals from your network and look online. When finding leads, make sure to look at their expertise and experience both in marketing and creatives. It pays to have an agency which not only offers an artistic perspective, but also an understanding of how marketing and advertising works. Watch their previous work and know which industries and companies they have worked with. Stability is another factor to consider. Stable creative agencies can deliver your campaign skillfully with more resources. Three is the standard number of lead creative agencies to contact.
  3. Conduct introductory meetings. Invite each creative agency to individual introductory meetings where you can tell them more about your company, brand and product or service, and the campaign you’re planning. This is where you discuss your objectives, campaign timelines, pitch requirements and schedule. Standard pitch requirements include a presentation showing how they plan to execute your campaign, their timeline, and costs. Most agencies require prospect clients to pay pitch fees if you want them to create visuals. If your campaign will be launched worldwide, you most likely would have the budget for this. However, if it’s a smaller campaign, then having a standard pitch would do.
  4. Hold the pitch process. Reserve a whole day for you and your team to watch the pitches. Prior to pitch day, randomly select which agency should go first, and so on and so forth, and send a notice to them in separate e-mails. Each presentation should be no more than twenty minutes and there should be a Q&A segment after each pitch.
  5. Make a decision. Choose the agency which understood your objectives best. The agency that you choose should also have done thorough research, pitched truly innovative ideas, and have the capability to help you leave a mark among consumers in the coming years.

There are numerous creative agencies you could invite to pitch ideas to you. One of them is Frame by Frame, a production house in Singapore. When it comes to creating videos and doing commercial photography Singapore-based creative agency Frame by Frame has a lot of experience. Some brands they have handled include Uber, Standard Chartered, and Intercontinental Hotel Group. Invite the Singapore video production studio FrameByFrame.com.sg and see what kind of visual magic they can do for you!

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

How to Attract Online Audiences to Your Live Events

Businesses today prioritize digital marketing initiatives over traditional promotional models such as events. Many companies prefer digital because it’s easier to track and delivers authentic customer engagement. Companies see higher engagement as a good return on investment since it affirms the popularity and strength of their brand. In many cases, it also affirms brand leadership in many industries, especially in tech and retail. While we cannot yet directly attribute sales conversions and increases to digital marketing campaigns, we can say that they contribute a lot.

Though businesses prefer digital marketing, the power of live events and other forms of traditional promotions is not lost. Majority of Singaporeans still do their purchases in stores, so it pays to create campaigns that will appeal to them when they’re out shopping.

Because digital marketing and traditional promotions equally appeal to a lot of Singaporeans, it’s fitting for companies to integrate these initiatives together to maximize their effect on consumers. Integrating marketing initiatives works two ways. On one hand, digital marketing creates awareness among online audiences about a certain event and inspires them to attend. This is important, especially since 70 percent of Singaporeans are active on social media.  Digital marketing can help you reach out and inspire the majority faster and efficiently. Conversely, events bolster a brand’s ability to physically connect with consumers, giving them memorable experiences that digital media cannot offer. Creating actual engagements leads you to inspire consumers and share their experiences online. Integrating offline and online marketing initiatives are crucial in making your brand an inspiration, and gaining loyalty among consumers.

Attracting online audiences means creating an experiential, authentic, and meaningful offline event. To ensure your event becomes a success, you need to work with an events company that provides excellent service and has a proven track record. One of them is the event management company Marvele. Marvele provides event planning and management services, as well as venues sourcing, decors and fixtures, and audio-visual services. Visit their website Marvele.com to know more about their services.

It’s important for you to lay the groundwork and build the initial foundation before carrying out any digital marketing initiatives.  You can only start promoting you’ve begun organizing your event.

Executing a digital marketing initiative that incentivizes attendance, such as a competition on social media, is an effective way to get people to attend your event. Holding a competition over social media generates buzz and excitement over your event while rewarding audiences with prizes such as free passes. Broadcasting your event livestream is another great way to attract more people to attend your event, especially online audiences who are nearby.

Using hashtags before, after and during the event is effective in tracking reach and success. Hashtags can help you track event goers and identify consumer segments that you need to attract for your next event.

Successfully attracting online audiences to your live events lead to actual and meaningful engagement and boosts sales. Most importantly, getting them to attend strengthens your brand’s position both online and offline.


Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Why You Need to Tell Your Brand Story on Social Media

Social media was once just a platform for connecting and playing games. Now it has evolved into the most powerful marketing channel to date. However, there are still some brands who have no or very little social media presence. There are also brands that have content that’s out-of-touch with audiences. If those descriptions fit your brand, then it’s time to for you to innovate.

Here are the reasons why you should already be updating your social media content to market your brand to Singaporean audiences:

Social media fosters a culture of sharing and storytelling.

Social media is not a traditional advertising platform, so don’t treat it like one. It is a storytelling platform. With just a click of a button, a video production Singapore audiences love may become viral globally because it talks about families.  The same goes for photos. Professional or commercial photography Singapore residents love may get earn enough engagement to become viral if it touches people’s hearts and souls. Update your content into something that will establish the closest and most heartfelt connections with your audience. By connecting closely with Singaporean audiences, they get to understand your message, and more likely to support your brand. And when your content is really good, you may even attract new customers, including expats and tourists. 

Singaporeans are the most social-media savvy among Southeast Asians.

Singapore still has the highest rate of social media penetration at 82%, the highest percentage in Southeast Asia. Brands have been responding to this consumer trend very well. In 2016, the average spend on digital marketing in Singapore surpassed the global average. Such efforts are being well-reciprocated, especially among the younger online users. They trust brands that understand them and what they feel. Create content that would not only get the attention of the most social-savvy people this side of the earth, but also make them feel understood. Remember to be on message with your brand. Don’t lose focus just because you’re trying to reach out to more audiences. When developing new material, make sure to choose a production house Singapore ad agencies and other brands trust. It’s also best to work with a production house that has expertise and significant experience in creating social media content.

Your competition is on social media.

There are more than 50 major Singapore brands on social media, and probably hundreds of smaller ones as well. Hence, it’s very likely for your competitor brands have their own social media presence. You need to be on social media to leverage against your competitors. More importantly, you have to create content that not only creates awareness, but louder buzz to gain more audiences. That way, you earn a larger digital audience share, which may likely lead to sales conversions.

Remember to make your social media content complementary with your other existing marketing initiatives. Don’t abandon one for the other, especially since Singaporean audiences still do their purchases offline. You just have to make your presence strong both online and offline to create a stronger brand.


Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

How Technology is Sweeping the Wheelchair Rental Industry

Technology has definitely made a lot of processes much easier in Singapore. Basic needs like food and clothes to places we live and work have all jumped on the technology bandwagon and this has greatly improved many processes and the lives of numerous individuals.

One such industry where technology is gaining traction is the rental industry. In the past, people were only renting items like cars, bicycles, or locations like homes or office spaces. Even then most rental transactions occur physically between the owner and the renting party. Nowadays, with the proliferation of technology, renting has extended to study spaces, co-working spaces, bicycle sharing and even wheelchairs. In fact, wheelchair rental in Singapore is made so much easier by technology and is fast gaining popularity.

The following are some ways in which technology is sweeping the wheelchair rental industry:

Modern Wheelchairs
Improvements in technology have led to wheelchairs that can support much heavier weights despite having relatively low net weights. These wheelchairs are made of waterproof materials, enhanced features like hand and wheel brakes and foldability functions yet they still maintain the basic function of providing improved mobility. Some of the wheelchairs are even motorized, thus making movement easier with the simple click of a button. Wheelchair rental companies will ensure that they provide the appropriate wheelchair to meet the needs of a user be it for a visit to the doctor for scheduled check-ups, moving around the house or neighborhood or even a short trip overseas with family.

Market Analysis
Wheelchair rental companies now utilize modern tracking tools like Google Analytics to track market behavior. These tools will enable them to determine where the bulk of their customers are coming from. This may include analysis such as whether the customers come from a specific location or if they are tourists from particular countries who may be coming to Singapore for a short holiday and may need short term wheelchair rental for their loved ones. All this analysis tracking will enable wheelchair rental companies to improve marketing efforts to target specific locations and improve customer relations and ultimately profits.

Interactive Website
Wheelchair rental companies are now using technology and putting up interactive websites in an effort to improve customer engagement. These websites have detailed information on the wheelchair rental companies and their services. They also come with frequently asked questions (FAQ) pages and videos and graphics with displayed information on wheelchair specifications and rental process. Another user friendly aspect of these websites is their online booking forms. Potential customers can simply go to the website and find out more about the wheelchairs and services. Then they can fill up a booking form on the website and book a suitable wheelchair to rent. They can then go down to the location to collect the wheelchair for use.

The above are just some of the ways technology is greatly sweeping the wheelchair rental industry in Singapore. If you wish to rent a wheelchair, then visit Habibi Wheelchair Rental, a renowned company with premium wheelchairs and a user friendly website to book them.

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

How Digital Marketing is Revolutionizing the Scrap Car Industry in Singapore

Technology is currently used and seen almost everywhere in our daily lives and more so in Singapore. It is affecting every aspect of our lives from the schools children attend to businesses run by individuals, small and medium enterprises (SMEs) and multinational corporations. Even many industries are now adopting technology to carry out many intricate processes. One such industry where technology is increasingly being used is the automobile industry. Technology is used in assembling many different and complex parts during car production and even in car crushers, industrial shredders and steel mills during car scrapping.

One aspect of technology that is current taking the automobile, particularly the car scrapping industry in Singapore by storm is digital marketing. It involves the marketing of car scrapping services run by scrapyards using digital technologies on the Internet. The development of digital marketing in the car scrapping industry has drastically altered the way scrapyard owners market their businesses to reach out to customers and increase profits.

Here are some ways in which digital marketing is revolutionizing the scrap car industry in Singapore:

Advanced Websites
Nowadays, scrap car owners do not just run a physical store and leave it to chance for customers to flock to their business. They are very much aware that a website is a calling card to the world to increase leads and ultimately attract customers. For that matter, their websites are very advanced and informative. These websites explain the process to scrap a car clearly and engagingly with infographics, videos, blogs, eye catching headlines and designs. There is also a frequently asked questions (FAQ) section to explain details for visitors who have specific questions about scrapping a car. In addition, there is online chat software installed on their websites. This software provides an engaging experience for visitors to the website and enables them to communicate with individuals from customer relations department who will answer queries, provide support and cater to their all their needs.

Online Marketing
Apart from just putting up a website, scrap car owners also adopt online marketing methods such as search engine optimization (SEO), social media marketing and running advertisements like Google Adwords. They build backlinks from authority websites that are related to the automobile industry through SEO, generate buzz and hype on social media and attract targeted traffic with online advertisements. All these are done to promote their websites so that they will rank high on search engines and get trending on social networks to ultimately increase their leads and customers.

While the digital marketing trends mentioned above are changing the scrap car industry, of course you still need to get in touch with a scrap car dealer if you want to deregister your car and scrap it. You can ask them all the questions you want and clarify your doubts before getting a quotation for the best price to scrap your car. Subsequently, you will need to bring your car down to the scrapyard, fill up and sign some forms and receive payment to scrap your car in Singapore.

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Three Technology Trends That’s Changing Dedicated Study Spaces In Singapore

The Connection Between Technology And Dedicated Study Spaces

There is no doubt that technology is revolutionizing the world. Technology is affecting all circles of life from children, students, adults to work and businesses. As such, how can study spaces fall behind in this aspect? Companies that offer study spaces cannot depend on old school non-digital methods to attract customers and increase profits. Everything from planning to marketing requires technology and this begs the need for study space owners who are tech-savvy.

Study spaces are definitely adapting to changes in technology to cater to the needs of the younger generation who are more knowledgeable in technology. Due to Singapore’s reputation for being a nation that prides itself in meritocracy and education, study spaces have boomed noticeably in the country to cater to the increasing demand for conducive places to study in Singapore.

Study Spaces Technology Trends To Look Out For In Singapore

Here are some technology trends that are changing Singapore’s dedicated study spaces:

Social Network Marketing
Owners of dedicated study spaces are no longer just using old marketing methods like newspaper advertisements, flyer distribution and television/radio advertisements to promote their places. They are now adopting online marketing on social network sites such as Facebook, Instagram and Twitter. They use these sites to send promotions, spread word of mouth, referrals and provide a platform for users of their study spaces to share their experiences and leave reviews.

Online Booking System
Gone are the days where you have to come down physically to a study room to book or reserve it. Nowadays, dedicated study spaces can be booked simply by the click of a mouse or the use of a smartphone. Dedicated study spaces offer online booking systems on their websites for users to book their spaces in advance. Online booking systems are fast, convenient and easy to use. All you have to do is go to the website, book the date, time and duration and pay online using a credit card or an online service payment like Paypal. Once the booking is confirmed, just come to the place to use it. So remember to use the study space’s online booking system the next time you are wondering about where to study in Singapore and how to book a suitable place to do so.

Fast Wifi Access
Today, people use the internet to find out about almost everything. It is almost a part of everyday life like food is for survival. To cater to this need, dedicated study spaces offer free wifi service with high speed access. Students can use the internet to research for their projects, thesis or even catch up on their online studying.

The technology trends that are mentioned above are taking the entire domain of dedicated study spaces in Singapore by storm. They have definitely changed the way dedicated study spaces are operated these days. If you like to experience one such dedicated study space for yourself, then head on over to Study One Corner now.

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn