Apps top companies use to organize, market and run their events

 

Stress is a typical part of planning an event. Last minute mistakes, endless checklists, and people screaming that they don’t know what to do—they all can make you distracted and lose your way. Thankfully, there are a variety of apps that event management companies in Singapore use to organize, market, and run their events.

Evernote

Delegation and execution can be hard to sort out when organizing your team and ideas, but Evernote is a great app to help with this. You can share a wide range of notes and files with your team members—including coordinating travel plans, research material, venue notes, and everything else that you may need. It is a mobile filing system that can be synchronized on more than one device, granting everyone access to the files.

Boomset

Boomset is a great app to handle event registration, allowing attendants to check into the event with a QR scanner. In addition to this, event organizers can create wristbands and print off badges along with integrating with additional platforms—making event registration simple, effective and pain-free for the organizers.

Bizzabo

The Bizzabo app allows you to easily manage all the various aspects of the upcoming event that threatens to overwhelm those trying to juggle all these. Through the app, attendees can join an online network. As for organizers, the app allows them to create a website for your event, send email blasts, and manage contact lists and deal with event registration.

Heytell

Communication is one of the biggest issues when planning an event. It is therefore vital that everyone stays in touch and reachable at all times. Heytell is an app that transforms your smartphone into a walkie-talkie, making it a great way for communicating with the team instead of using email or texts.

ScannerPro

Having a bunch of paperwork and receipts can be tricky to organize. Fortunately, ScannerPro allows you to de-clutter from that issue. Simply take a snapshot of the documents or receipts and then the app automatically converts them to PDF files, allowing you to email them to whoever needs a copy. It’s as if you have a scanner in your pocket.

Dropbox

Notes, photos, guest-lists, and all the other documents synchronized through your devices can easily be stored and organized through Dropbox. The app not just allows everyone easy access to the documents, it allows them to edit directly through their mobile devices.

Hootsuite

Successful events will have a large amount of check-ins, likes, posts, and tweets about it. Hootsuite creates a number of streams across all the social channels you manage. Posts can easily be scheduled ahead of time, freeing up important time that you are better off dedicating to your event.

Asana

Asana is a great app to use when dealing with a team—the building block (or rather the builders) for a successful event. Asana allows you to assign tasks to individuals from the comfort of your phone. It also allows you to easily track all the work progress as you will be notified by emails.

From: http://blog.se7enfriday.com/apps-top-companies-use-to-organize-market-and-run-their-events/

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How to Attract Online Audiences to Your Live Events

Businesses today prioritize digital marketing initiatives over traditional promotional models such as events. Many companies prefer digital because it’s easier to track and delivers authentic customer engagement. Companies see higher engagement as a good return on investment since it affirms the popularity and strength of their brand. In many cases, it also affirms brand leadership in many industries, especially in tech and retail. While we cannot yet directly attribute sales conversions and increases to digital marketing campaigns, we can say that they contribute a lot.

Though businesses prefer digital marketing, the power of live events and other forms of traditional promotions is not lost. Majority of Singaporeans still do their purchases in stores, so it pays to create campaigns that will appeal to them when they’re out shopping.

Because digital marketing and traditional promotions equally appeal to a lot of Singaporeans, it’s fitting for companies to integrate these initiatives together to maximize their effect on consumers. Integrating marketing initiatives works two ways. On one hand, digital marketing creates awareness among online audiences about a certain event and inspires them to attend. This is important, especially since 70 percent of Singaporeans are active on social media.  Digital marketing can help you reach out and inspire the majority faster and efficiently. Conversely, events bolster a brand’s ability to physically connect with consumers, giving them memorable experiences that digital media cannot offer. Creating actual engagements leads you to inspire consumers and share their experiences online. Integrating offline and online marketing initiatives are crucial in making your brand an inspiration, and gaining loyalty among consumers.

Attracting online audiences means creating an experiential, authentic, and meaningful offline event. To ensure your event becomes a success, you need to work with an events company that provides excellent service and has a proven track record. One of them is the event management company Marvele. Marvele provides event planning and management services, as well as venues sourcing, decors and fixtures, and audio-visual services. Visit their website Marvele.com
to know more about their services.

It’s important for you to lay the groundwork and build the initial foundation before carrying out any digital marketing initiatives.  You can only start promoting you’ve begun organizing your event.

Executing a digital marketing initiative that incentivizes attendance, such as a competition on social media, is an effective way to get people to attend your event. Holding a competition over social media generates buzz and excitement over your event while rewarding audiences with prizes such as free passes. Broadcasting your event livestream is another great way to attract more people to attend your event, especially online audiences who are nearby.

Using hashtags before, after and during the event is effective in tracking reach and success. Hashtags can help you track event goers and identify consumer segments that you need to attract for your next event.

Successfully attracting online audiences to your live events lead to actual and meaningful engagement and boosts sales. Most importantly, getting them to attend strengthens your brand’s position both online and offline.

 

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Why You Need to Tell Your Brand Story on Social Media

Social media was once just a platform for connecting and playing games. Now it has evolved into the most powerful marketing channel to date. However, there are still some brands who have no or very little social media presence. There are also brands that have content that’s out-of-touch with audiences. If those descriptions fit your brand, then it’s time to for you to innovate.

Here are the reasons why you should already be updating your social media content to market your brand to Singaporean audiences:

Social media fosters a culture of sharing and storytelling.

Social media is not a traditional advertising platform, so don’t treat it like one. It is a storytelling platform. With just a click of a button, a video production Singapore audiences love may become viral globally because it talks about families.  The same goes for photos. Professional or commercial photography Singapore residents love may get earn enough engagement to become viral if it touches people’s hearts and souls. Update your content into something that will establish the closest and most heartfelt connections with your audience. By connecting closely with Singaporean audiences, they get to understand your message, and more likely to support your brand. And when your content is really good, you may even attract new customers, including expats and tourists. 

Singaporeans are the most social-media savvy among Southeast Asians.

Singapore still has the highest rate of social media penetration at 82%, the highest percentage in Southeast Asia. Brands have been responding to this consumer trend very well. In 2016, the average spend on digital marketing in Singapore surpassed the global average. Such efforts are being well-reciprocated, especially among the younger online users. They trust brands that understand them and what they feel. Create content that would not only get the attention of the most social-savvy people this side of the earth, but also make them feel understood. Remember to be on message with your brand. Don’t lose focus just because you’re trying to reach out to more audiences. When developing new material, make sure to choose a production house Singapore ad agencies and other brands trust. It’s also best to work with a production house that has expertise and significant experience in creating social media content.

Your competition is on social media.

There are more than 50 major Singapore brands on social media, and probably hundreds of smaller ones as well. Hence, it’s very likely for your competitor brands have their own social media presence. You need to be on social media to leverage against your competitors. More importantly, you have to create content that not only creates awareness, but louder buzz to gain more audiences. That way, you earn a larger digital audience share, which may likely lead to sales conversions.

Remember to make your social media content complementary with your other existing marketing initiatives. Don’t abandon one for the other, especially since Singaporean audiences still do their purchases offline. You just have to make your presence strong both online and offline to create a stronger brand.

 

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How Technology is Sweeping the Wheelchair Rental Industry

Technology has definitely made a lot of processes much easier in Singapore. Basic needs like food and clothes to places we live and work have all jumped on the technology bandwagon and this has greatly improved many processes and the lives of numerous individuals.

One such industry where technology is gaining traction is the rental industry. In the past, people were only renting items like cars, bicycles, or locations like homes or office spaces. Even then most rental transactions occur physically between the owner and the renting party. Nowadays, with the proliferation of technology, renting has extended to study spaces, co-working spaces, bicycle sharing and even wheelchairs. In fact, wheelchair rental in Singapore is made so much easier by technology and is fast gaining popularity.

The following are some ways in which technology is sweeping the wheelchair rental industry:

Modern Wheelchairs
Improvements in technology have led to wheelchairs that can support much heavier weights despite having relatively low net weights. These wheelchairs are made of waterproof materials, enhanced features like hand and wheel brakes and foldability functions yet they still maintain the basic function of providing improved mobility. Some of the wheelchairs are even motorized, thus making movement easier with the simple click of a button. Wheelchair rental companies will ensure that they provide the appropriate wheelchair to meet the needs of a user be it for a visit to the doctor for scheduled check-ups, moving around the house or neighborhood or even a short trip overseas with family.

Market Analysis
Wheelchair rental companies now utilize modern tracking tools like Google Analytics to track market behavior. These tools will enable them to determine where the bulk of their customers are coming from. This may include analysis such as whether the customers come from a specific location or if they are tourists from particular countries who may be coming to Singapore for a short holiday and may need short term wheelchair rental for their loved ones. All this analysis tracking will enable wheelchair rental companies to improve marketing efforts to target specific locations and improve customer relations and ultimately profits.

Interactive Website
Wheelchair rental companies are now using technology and putting up interactive websites in an effort to improve customer engagement. These websites have detailed information on the wheelchair rental companies and their services. They also come with frequently asked questions (FAQ) pages and videos and graphics with displayed information on wheelchair specifications and rental process. Another user friendly aspect of these websites is their online booking forms. Potential customers can simply go to the website and find out more about the wheelchairs and services. Then they can fill up a booking form on the website and book a suitable wheelchair to rent. They can then go down to the location to collect the wheelchair for use.

The above are just some of the ways technology is greatly sweeping the wheelchair rental industry in Singapore. If you wish to rent a wheelchair, then visit Habibi Wheelchair Rental, a renowned company with premium wheelchairs and a user friendly website to book them.

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How Digital Marketing is Revolutionizing the Scrap Car Industry in Singapore

Technology is currently used and seen almost everywhere in our daily lives and more so in Singapore. It is affecting every aspect of our lives from the schools children attend to businesses run by individuals, small and medium enterprises (SMEs) and multinational corporations. Even many industries are now adopting technology to carry out many intricate processes. One such industry where technology is increasingly being used is the automobile industry. Technology is used in assembling many different and complex parts during car production and even in car crushers, industrial shredders and steel mills during car scrapping.

One aspect of technology that is current taking the automobile, particularly the car scrapping industry in Singapore by storm is digital marketing. It involves the marketing of car scrapping services run by scrapyards using digital technologies on the Internet. The development of digital marketing in the car scrapping industry has drastically altered the way scrapyard owners market their businesses to reach out to customers and increase profits.

Here are some ways in which digital marketing is revolutionizing the scrap car industry in Singapore:

Advanced Websites
Nowadays, scrap car owners do not just run a physical store and leave it to chance for customers to flock to their business. They are very much aware that a website is a calling card to the world to increase leads and ultimately attract customers. For that matter, their websites are very advanced and informative. These websites explain the process to scrap a car clearly and engagingly with infographics, videos, blogs, eye catching headlines and designs. There is also a frequently asked questions (FAQ) section to explain details for visitors who have specific questions about scrapping a car. In addition, there is online chat software installed on their websites. This software provides an engaging experience for visitors to the website and enables them to communicate with individuals from customer relations department who will answer queries, provide support and cater to their all their needs.

Online Marketing
Apart from just putting up a website, scrap car owners also adopt online marketing methods such as search engine optimization (SEO), social media marketing and running advertisements like Google Adwords. They build backlinks from authority websites that are related to the automobile industry through SEO, generate buzz and hype on social media and attract targeted traffic with online advertisements. All these are done to promote their websites so that they will rank high on search engines and get trending on social networks to ultimately increase their leads and customers.

While the digital marketing trends mentioned above are changing the scrap car industry, of course you still need to get in touch with a scrap car dealer if you want to deregister your car and scrap it. You can ask them all the questions you want and clarify your doubts before getting a quotation for the best price to scrap your car. Subsequently, you will need to bring your car down to the scrapyard, fill up and sign some forms and receive payment to scrap your car in Singapore.

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Three Technology Trends That’s Changing Dedicated Study Spaces In Singapore

The Connection Between Technology And Dedicated Study Spaces

There is no doubt that technology is revolutionizing the world. Technology is affecting all circles of life from children, students, adults to work and businesses. As such, how can study spaces fall behind in this aspect? Companies that offer study spaces cannot depend on old school non-digital methods to attract customers and increase profits. Everything from planning to marketing requires technology and this begs the need for study space owners who are tech-savvy.

Study spaces are definitely adapting to changes in technology to cater to the needs of the younger generation who are more knowledgeable in technology. Due to Singapore’s reputation for being a nation that prides itself in meritocracy and education, study spaces have boomed noticeably in the country to cater to the increasing demand for conducive places to study in Singapore.

Study Spaces Technology Trends To Look Out For In Singapore

Here are some technology trends that are changing Singapore’s dedicated study spaces:

Social Network Marketing
Owners of dedicated study spaces are no longer just using old marketing methods like newspaper advertisements, flyer distribution and television/radio advertisements to promote their places. They are now adopting online marketing on social network sites such as Facebook, Instagram and Twitter. They use these sites to send promotions, spread word of mouth, referrals and provide a platform for users of their study spaces to share their experiences and leave reviews.

Online Booking System
Gone are the days where you have to come down physically to a study room to book or reserve it. Nowadays, dedicated study spaces can be booked simply by the click of a mouse or the use of a smartphone. Dedicated study spaces offer online booking systems on their websites for users to book their spaces in advance. Online booking systems are fast, convenient and easy to use. All you have to do is go to the website, book the date, time and duration and pay online using a credit card or an online service payment like Paypal. Once the booking is confirmed, just come to the place to use it. So remember to use the study space’s online booking system the next time you are wondering about where to study in Singapore and how to book a suitable place to do so.

Fast Wifi Access
Today, people use the internet to find out about almost everything. It is almost a part of everyday life like food is for survival. To cater to this need, dedicated study spaces offer free wifi service with high speed access. Students can use the internet to research for their projects, thesis or even catch up on their online studying.

The technology trends that are mentioned above are taking the entire domain of dedicated study spaces in Singapore by storm. They have definitely changed the way dedicated study spaces are operated these days. If you like to experience one such dedicated study space for yourself, then head on over to Study One Corner now.

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Today’s guest post, “5 Things to Consider Before Choosing a Macbook Repair Shop“, is an article from I Gadget IPhone.

Aside from being an easy way to get in a quick game of solitaire, computers are useful for a variety of things. At their core, however, they’re just like any other machine, and breakdowns are inevitable. Below are a few things for customers to consider before they come in for Macbook Repair.

Is a DIY Fix Possible?

Before Googling the nearest computer repair store, it may help to research the problem and see if there’s an easy fix. In many cases, malware detection programs can help users resolve their own issues. It’s important to be careful, though, as a mistake now can lead to big expenses later.

Ask About a Guarantee

Good things don’t come cheap, and computer repairs are no exception. Getting a Macbook fixed can be costly, depending on the problem, and these expensive repairs should come with some kind of guarantee. Most places offer such coverage, and if one doesn’t, it’s time to look elsewhere.

Find Out How the Work Will Go

Users should ask how the shop plans to resolve the computer’s issues. Will important files be safe? Will the hardware remain intact, and will it be just as good as it originally was? Customers should only agree to the arrangement after finding out how the process works.

Ask How Long it Takes

Computers are somewhat complicated machines, and a problem that seems minor may take a while to fix. Users should try to get an estimated completion time and choose a company that offers estimates that fit their schedule. Many people use their Macbooks for business as well as pleasure, and quick completion is essential.

Learn About In-House vs. In-Shop Repairs

Some shops offer onsite services, while other instances require the user to bring the machine in for repairs. Many times, users can choose the option that’s most convenient for them. With home repairs, owners can get their machines fixed properly and quickly in a familiar setting.

Many people have their entire lives stored on their computers, and they can’t bear the thought of losing important pictures and other data. Before handing a Macbook off to someone for repairs, users should consider the factors listed above. If it needs fixing, get in touch today.

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Five Technology Trends That is Shaping Event Management In Singapore

The Connection Between Technology And Events

Technological advancements are undoubtedly changing the entire world. From individuals to businesses, technology is seen exerting its influence in almost all spheres of life. So how can event management lag behind in this respect? Gone are the days when event companies relied on manual efforts. Every process- from planning to execution of events- have become digitized, calling for the expertise of tech-savvy event managers.

Event management in Singapore is certainly undergoing a digital transformation in the present times. Owing to Singapore’s business potential, event management has boomed noticeably in the country. As innovative technologies are coming to the forefront, event management in Singapore is also shaping up in a highly prominent fashion.

Event Technology Trends To Look Out For In Singapore

The following are a few technology trends that are shaping Singapore’s event management industry:

Marketing and email automation
Today is the era of automation, where computers are replacing manual efforts. Considering the importance of emails in promoting events, marketing automation technology is certainly a boon for any event management company in Singapore. It helps them save time, money and reach a wider audience. Email marketing automation is thus a prominent trend shaping Singapore’s event marketing landscape today.

Artificial Intelligence
Artificial Intelligence is not new in today’s digital world but it is certainly an important trend in the realm of events. With the help of computerized applications, event managers can provide an engaging and customized experience to people. Chatbots, for example, is a great example of artificial intelligence used in events because it can provide personalized interactions and conversations to attendees.

Live Streaming
Gone are the days when a company’s target audience had to actually attend the event in order to be a part of it. Nowadays live streaming feature of a number of social media networks has made the job a lot easier, both for event managers and attendees. Live streaming proves effective in broadcasting an event and building an audience. It’s surely a technology that’s taking events to a whole new level.

Multipurpose event apps
Today, people depend on their smart-phones for almost everything. This has provided any event company in Singapore with an opportunity to market their event to a larger audience. Event apps provide a good way to pool various activities and bring them to one platform. But the real challenge is getting people to download them. But a multipurpose event application helps in overcoming this challenge to a great extent. Not only do they promote an event but also makes the experience exciting for users.

Radio frequency identification
Radio Frequency Identification or RFID is a system that’s revolutionizing the events domain. Organizers can benefit a lot buy using it because it reduced registration time, provides qualitative and quantitative analysis, and provides convenience to attendees. The technology provides a number of nifty features, such as updating social media accounts, transfer of data, and check-ins.

The above technology trends are sweeping the entire domain of events in Singapore. These innovations have certainly changed the way individuals and corporates organize events these days. But it won’t be wrong to say that the realm of events will be digitized completely in the future, if innovations continue to emerge at this rapid pace.

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Why Your Site Needs To Go Mobile Now

If you have not made your site accessible to mobile devices, you really need to – read on to see why!

YOU INSTANTLY BROADEN YOUR CUSTOMER BASE

If your site will only load properly on a laptop, then you are cutting yourself off from a potentially wider audience.

The fact is, that more people own a smartphone, than they do a laptop or desktop PC.

Here are some smart phone stats for you to ponder on.

80% of UK adults currently own a smartphone device of some kind.

One in ten people admit to checking their phone immediately on waking in the morning and a further 33% said that they check it within five minutes of getting up– although we personally think that this statistic could be much higher!

INTERNET SEARCHES ARE STARTED ON SMARTPHONES

Also, people are not only using their smartphone to make calls, texts or even just go on social media with. They are increasingly using their smartphone as a way of searching and ultimately, shopping on the internet.

Since 2016, Google has reported that at least 60% of searches on its engines take place from a mobile device. And that number is set to rise.

However, many smaller businesses are failing to take full advantage of this fact.

Often, their sites will be difficult to load on a mobile device and infrequently updated.

This means, not only does it immediately dissuade customers from finding these smaller local businesses, but it also leads to a decrease in the Google ranking for these sites.

This is bad news for these smaller, less web savvy businesses all round.

In order to stay competitive and be able to command their fair share of the market against the larger players, local businesses need to ensure that their websites will not only load and work on a mobile phone, but also look attractive.

This means the landing page has to load smoothly and look sensational – to both the customer and the search engine bots.

Search engines are now giving priority to sites which are mobile friendly, so if it is one thing that your business does today, to boost its marketing potential, it should this.

Easy navigation, links that work and graphics that look great and don’t crash are the way to go for your mobile friendly site.

MORE PURCHASES ARE BEING MADE ON MOBILES

But there are more reasons than just this to attract the mobile pound.

It has been shown that people are increasingly using their phones to search for stores and even make purchases whilst out on the high street.

Some of these sales are even made whilst shopping in store.

Shops and businesses need to recognise the fact that customers are often buying things from their stores, whilst they are in them.

Possibly, this could be taken advantage of by retailers offering shopping codes direct to the customer’s phone, to save money on the next purchase.

Sometimes, the customer may simply be trying to avoid the queue – some food and drink chains have introduced instant ordering by mobile device.

This is something that pub chain Wetherspoons has recently adopted and they will not be the last to do so.

Any way that you can think of making it easier for your customer to spend their money, is good news for your business.

CONSIDER USING SMS TO CONTACT YOUR CUSTOMERS

The internet is not the only way to get to your customers. Let’s not forget that a smartphone is still, well, a phone, at the end of the day.

Customers respond far more positively to an SMS text message than they do to email marketing.

98% of messages sent this way will be opened instantly and an impressive 90% will be opened within three minutes. This is massively higher than any other medium of communication.

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The Importance Of Local Search

Not convinced by the need for local SEO? Here are some reasons to change your mind…

 THE ROI IS HIGH

The return on investment of local search is particularly high because your advert is targeted and will only be seen by people either in the local area or specifically searching for a business in that locale.

CUSTOMERS ARE LOOKING TO MAKE A PURCHASE

One thing that sets local search apart from other searches on the internet is that usually, the customer has a very clear idea that they are going to make a purchase – and soon.

Therefore, local search is an important thing for any business with a physical presence on the high street or even anybody providing a local service.

CONVERSION TO SALES IS GOOD

Likewise, the conversion to sales is particularly high for local search. This is because usually your customers have come looking for you already and want to spend money with you.

So of course, you don’t just leave it at that! Then you think of ways that you can sell them an additional product or service to go with it!

THE RISE OF MOBILE DEVICES

With 80% of UK adults now owning a smartphone, it has never been easier for your customer to find you on the high street.

More search is conducted from a mobile device than any other method, so this is something you need to think about when developing your local SEO strategy.

This is where sometimes, it is best to let the professionals help you in ensuring that your business can be seen easily from a mobile phone.

MANY SEO OPPORTUNITIES ARE FREE

Did you know that less than half of businesses have claimed their Google My Business listing? Do you even know what a Google My Business listing is?

If you don’t, then you need to do!

This is a free listing service, which can be claimed by most businesses, so it is worth checking out yours today.

CUSTOMERS TRUST LOCAL REVIEWS

A local review is the next best thing to a personal recommendation.

So, if your business is easy to find on the web and better still has a few good reviews, then this may be all you need to point customers your way.

Okay, maybe not all you need, but a good start anyway.

WHO NEEDS LOCAL SEARCH?

Small businesses with a presence either on or off the high street need their customers to be able to find them and find them fast!

If you run a florist, hairdressers, DIY store, mechanics, chemist, undertakers… more or less any small business at all, then your business needs local search now.

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